The master plan is to make the world a better place by creating powerful music and distributing it as widely as possible.
The messages the music carries are uplifting and soothing, and always fostering improvement in some way.
Production is kept independent, to make sure no compromises need be made with the integrity of the music.
The means of creating and distributing the music can be whatever works to fulfill the music’s purpose, as long as the results are beneficial to all involved.
Everyone involved in the creating and enjoying of the music is treated with kindness and appreciation.